"Who Dat!"

           This week I had the chance to learn about intellectual property. Intellectual property has four major areas including copyrights, trademarks, patents and trade secrets. Trademark infringement is an issue in the sports industry. One incident that occurred last year involved the New Orleans Saints. The NFL sent out cease and desist orders to tee shirt shops in New Orleans for printing “Who Dat” on tee shirts. This is all because the NFL felt that these local tee shirt companies had taken the New Orleans Saints phrase “Who Dat” without permission.

Operations Manager

          

          I had the opportunity to interview Robert (Marshall) Palmer. Robert started his career at the Amway Arena and was promoted twice which led him to his current position as Operations Manager. He is responsible for the new Amway Center in Orlando, Florida. The venue is home to Orlando Magic, the Orlando Predators and next year there will be a hockey team added to the venue. The Amway Center also holds concerts and ice shows. The venue was opened in 2010 to replace the old Amway Arena. The new Amway Center is 875,000 feet and features one of the largest high definition scoreboards in a NBA facility.

Cam Newton's Social Media Presence

Cam Newton as most of you know is one of the most successful rookie quarterbacks. He steps up every week and works hard. This week I had the chance to look at Cam Newton’s social media presence. The video below will give you some more insight into Cam Newton’s career and it will also show you my analysis on his social media presence. 

Creative Techniques to Attract Fans

           The current economy in the United States is affecting all Americans. The most recent recession according to the National Bureau of Economic Research started on December 1, 2007 and ended in June 2009. The recession is said to have ended because economic activity increased for two quarters. Even though this is true Americans are still suffering and are unable to spend money like before. This is affecting the sports industry. Some teams have had to shut down while others have to get creative to make sales. I am going to first discuss the current situation for many sports teams, then I will discuss some methods used by teams to increase sales, and finally I will give you my thoughts on what I would do to increase productivity during these tough times.